Groupon has revamped its UK website, repositioning itself as an online marketplace rather than a deals website.

Tamer Tamar, senior vice president of Groupon's European division, said: "It's not just run of the mill teeth-whitening and massage [offers] like there used to be. The number and variety of deals have grown rapidly."

The webstite now offers holidays, clothing, household goods and electronics to revive its customer offer.